What is communication? media and modes of communication.

Q.No.1:-   What is communication?

Communication is a word derived from the Latin word communis or communicate, which means ‘to make common’ or ‘to share’. Communication is the act of conveying intended meaning to another person through the use of mutually understood signs and language. Communication is the art of transmitting information, ideas and attitudes from one person to another. Communication is the process of meaningful interaction among human beings. The basic steps of communication are: the forming of communicative intent, message composition, message encoding, and transmission of signal, reception of signal, message decoding and finally interpretation of the message by the recipient.Communication is simply the act of transferring information from one place to another. When you call or talk verbally to your friend, then you are said to be communicating with your friend.

Q.No.2:-   Objectives of Communication

The Objectives of communication include:

  1. Communication is a process: Communication is a two-way process which involves; listening to others (Receiving) message Asserting/Expressing (Sending).
  2. Communication is a dynamic: it is ever changing depending on the variables at play.
  3. Communication is a complex a process.
  4. Communication is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning.
  5. Communication involves the sharing of information using a code.
  6. Communication occurs between people and sometimes animals
  7. Communication is irreversible: once one has communicated something it cannot be recalled back. 8. Communication is a system
  8. Communication must have the elements of communication: Source, receiver, channel, message, noise, feedback.
  9. Communication can be verbal/ non verbal or visual. 11. Communication can be accidental especially in non-verbal


The purpose of a “model” is to offer a visual representation of a concept with the intent of facilitating its understanding. Models of communication refers to the conceptual model used to explain the human communication process. The first major model for communication came in 1949 by Shannon and Warren Weaver.


Following the basic concept, communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver). Traditionally speaking, there are three standard models of thecommunication process: Linear, Interactive, and Transactional, and each offers a slightly different perspective on the communication process.

Linear Model :-

The linear model views communication as a one-way or linear process in which the speaker speaks and the listener listens. Laswell’s (1948) model was based on the five questions below, which effectively describe how communication works:




The main flaw in the linear model is that it depicts communication as a one-way process where speakers only speak and never listen. It also implies that listeners listen and never speak or send messages.

Interactive Model :-

Schramm (1955) in Wood (2009) came out with a more interactive model that saw the receiver or listener providing feedback to the sender or speaker. The speaker or sender of the message also listens to the feedback given by the receiver or listener. Both the speaker and the listener take turns to speak and listen to each other. Feedback is given either verbally or non-verbally, or in both ways.

This model also indicates that the speaker and listener communicate better if they have common fields of experience, or fields which overlap

The main drawback in the interactive model is that it does not indicate that communicators can both send and receive messages simultaneously. This model also fails to show that communication is a dynamic process which changes over time.

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